Challenge
RiteHealth had been working with a development firm in India for almost a year to launch its alternative health care site. While the company recognized the substantial savings of using an offshore firm, there were many delays and communication issues surrounding the project. Zach Malone, CEO of RiteHealth, brought in Robbins Interactive to lead the project management and usability of the site’s launch.

Solution
Stephanie worked quickly with Ritehealth and the India firm to get up to speed on the objectives and the site. Stephanie prioritized site sections addressing high risk and high impact functionality first. With thorough testing and documentation, Stephanie worked closely with the Indian team on a nightly basis. Stephanie guided the team in industry standards formats, copy and general usability.

Result
Ritehealth launched a successful and fully functional site. RiteHealth continues to work with Robbins Interactive and an Indian firm for additional functionality and enhancements. RiteHealth also utilizes Robbins Interactive for search engine optimization, eMarketing and general project management.