The Challenge

Reach a new and large audience without interfering with existing retail channels. Immediate need for increase in sales.


The etnies Online store became a member of the Commission Junction network. Working closely with Commission Junction, I moved quickly to recruit affiliates for the holiday season only two months away. With one-on-one recruitment via email as well as eBlasts, a team of 2000 affiliates was formed. An aggressive commission and promotion strategy along with strong creative paved the way for success.


Etnies saw the affiliate program represent an additional 20% of sales in the first three months of launch. Since it’s launch, the affiliate program has represented up to 40% of sales. It is now an integral part of its eMarketing strategy and continues to grow.

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