Au Naturale Cosmetics hired Robbins Interactive to manage their existing affiliate program within the Shareasale network. Robbins Interactive was selected due to its health and wellness network of influencers and focus on driving both incremental sales while lifting the brand.
Existing affiliates receive minimal communication through the affiliate program. The first step to growing the program was activating the influencers already in the program Activation was a two-step process. First, an affiliate resource center was developed providing step-by-step instructions ranging from affiliate link creation to best practices for creating a converting post. A campaign asset page was also created to provide the assets and information required to create a successful affiliate promotion. Second, a commission and bonus strategy was created to provide an incentive for affiliates to promote Au Naturale with these new tools.
With these tools in place, outreach for new influencers within the brand’s niches took place doubling the existing affiliates month over month for the first 3 months. The new affiliates easily integrated into the program quickly generating profitable campaigns.
Affiliate revenue doubled in month over month and year over year growth. The program continues to grow with new influencers onboarding weekly along with regular affiliate communication and activation programs.